TYPE OF SEO
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages.
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content,keyword, internal links and URLs.Here are some other key benefits of content, in relation to SEO: Quality Content Generates High CTR - Google considers your CTR as an important factor to rank your website - the more you get users to click on your links, the greater are your chances of getting better rankings on search engines
PROCESS OF ON-PAGE SEO
- Keyword Research and Analysis.
- Focus On High-Commerciality Keywords.
- Integrate Essential On-page SEO Mechanical Elements.
- Add Cornerstone Content.
- Improve the Title Tag and Description Metatag.
- Write Effective Headlines, Sub-headings, Headings Tags.
- Keyword Choice and Keyword Selection Strategies – Pick Your Battles.
WHAT IS OFF-PAGE SEO
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages .Off-page Optimization. Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Nofollow Attributes.
OFF-PAGE SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media . Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages .
PROCESS OF OFF-PAGE SEO
- Contribute as Guest Author.
- Social Media Engagement.
- Social Bookmarking Sites.
- Forum Submission.
- Blog Directory Submission.
- Article Submission
- Creating Shareable Content.
- Amazing content is always the KING in search engine optimization. ...
- Influencer Outreach.
WHAT IS TECHNICAL SEO
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings). It is refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. A technical SEO audit is a process during which you check the technical aspects of your website's SEO. It basically checks the health of a website and finds out what fixes might be needed to improve it. Search engine bots crawl the web to find pages and websites .
PROCESS OF TECHNICAL SEO
- Specify a preferred domain.
- Check and optimize your robots.txt.
- Check and optimize your URL Structure.
- Revise your navigation and website structure.
- Add breadcrumb menus to your posts and pages.
- Add schema markup for breadcrumbs.
- Add structured data to your homepage.
- Add structured data to your posts.
ReplyDeleteSEO is a crucial aspect of digital marketing, enhancing online visibility and driving traffic to websites. By optimizing content, keywords, and site structure, businesses can improve their search engine rankings and reach a broader audience. Effective SEO strategies can significantly boost conversions and overall online success.
Best SEO Specialist in Bangladesh